Location: Kamananui (Waialua)
Crops Grown: cabbage, green beans, corn, squash, okra
Specialty Products: small batch probiotics. Tempeh, fermented Kim Chi, sauerkraut, relish, pesto, cornmeal
Counter Culture is operated by three friends who share a passion for fermented foods and farming—Rob Barreca, Daniel Leas, and Laarni Gedo. Rob is an ex-tech guy who is a graduate of GoFarm Hawai‘i and has been involved with urban agricultural, fermented food production, and brainstorming how tech can help farmers and the food system. Daniel is a jack-of-all-trades with a background in carpentry, ranching, building, farming, and creating fermented foods including cured meats. Laarni is the accounting, marketing, and sales wiz-kid who spreads the Counter Culture flavor crystals out into the world for you to enjoy!